Yelp joins Groupon and Linkedin in testing the IPO waters. Yelp’s prospectus opens the kimono on some financials. Namely, Yelp gets 61 million unique visitors a month on over five million mobile devices. The company has revenues of nearly $59 million so far in 2011 and has approximately 529,000 business locations in its database. Yelp’s contributors submitted over 25,000 reviews per day. Its revenue comes from 19,000 active local business accounts but its primary revenue comes from the sale of advertising on its website to local businesses and national brands.
To me, the excitement is with the five million mobile device users and has me dreaming of a Yelp – FourSquare merger.