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Zappos, Take 2?

Perhaps hoping to follow the nice exit by Zappos when Amazon acquired it for $807 million in July of 2009, the Kim Kardashian / Brian Lee (LegalZoom founder) led start-up ShoeDazzel closed a $40 million dollars round, largely led by Andreessen Horowitz. The news of Andreessen Horowitz leading the round with $30 million (and a board seat), must give SoleSociety both comfort in the business model and a bit of worry (why not me?!).